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Objectives

(a) To provide a liaison between the members of the Association and to provide an opportunity for close collaboration amongst its members.


(b) To provide means for considering and discussing questions and problems affecting the interests of the members of the Association.


(c)  To promote professional and ethical conduct in the travel agency Industry.


(d) To point and publish any newsletter, periodicals, books and leaflets that the Association may think desirable for the promotion of its objects with prior approval of relevant authorities.


(e) To seek affiliation with Persatuan Agensi-Agensi Pelancongan and Pengembaraan Malaysia (Malaysian Association of Tours and Travel Agents or MATTA).


(f) To promote co-operation with other organizations and agencies connected with the tourism industry.


(g) To invest in companies and projects pertaining to the tourist and travel trade which will be beneficial to the Association. All profits derived shall be used to promote the objectives of the Association and shall not be divided amongst the members.