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The idea of forming an Association for the Indian Travel Agents in Malaysia was coined in 1996. The initial brainstorming took place in Kovalam Beach at Trivandrum by a group of enthusiastic travel agents who came together at a Familiarisation Tour organised by Air Maldives to Trivandrum and Male.

The Association was then realised in 1997 and was registered officially as Malaysian Indian Tour and Travel Association (MITA). The first appointed President was the Late Mr. S. Subramaniam fondly known as CITY MANIAM, whereas the Deputy was Mr. A. Sevaguru.  Mr. Sevaguru took over the Presidents role on the demise of Mr. Subramaniam on 11 Nov 1999.

As of 2005 the Association is presently being led by Mr.Thangavelu.